More than 80% of users went directly to the search
Redesigned whole process and result pages, added Best Match
63% Users opened search and without typing anything closed it. I proposed look-alike map to make discovery fun
Result: 75% Conversion to target actions: play & save an artist led to better recommendations
I worked on full player redesign, run quantity and quality research to shape solution that perform
A year later Spotify released draggable mini player for the web
We miss internet where you could play with service. I picked the shades that work with most covers and typography and design theme settings
As an emotional touch I've added notes into description that change on refresh. After the release users shared their screens and compared
Designed from layout overall to small details like modal menus
Results
Organic sign-ups grew 14×
Users playing content grew from 46% to 67%
Average listening time increased 3.6×
Registration conversion +340%
Next project
2021-2022