Web Redesign

Bold experiments from first concepts to full rollout, +340% registrations, 3.6× listening time, MAU up 7%

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Project Overview

2023–2024

Team:
1 Product Owner
1 Art Director
2 Designers + me
Fronted Developers

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What I Worked On

Designing for two goals at once: driving registrations and subscriptions, while keeping the experience warm enough that users actually want to stay.

Problem

Website wasn't convincing visitors to sign in. Content was buried under layers of navigation, so even engaged users struggled to reach recommendations and catalog.

Web Redesign

Bold experiments from first concepts to full rollout, +340% registrations, 3.6× listening time, MAU up 7%

Previous

Next

˖᯽ ݁˖

Project Overview

2023–2024

Team:
1 Product Owner
1 Art Director
2 Designers + me
Fronted Developers

˖᯽ ݁˖

What I Worked On

Designing for two goals at once: driving registrations and subscriptions, while keeping the experience warm enough that users actually want to stay.

Problem

Website wasn't convincing visitors to sign in. Content was buried under layers of navigation, so even engaged users struggled to reach recommendations and catalog.

Role

Product Designer

Screens & Features

Navigation
Search & Discovery
Look-alike map
Favorite
Notifications
Player
Themes

Theme Settings

We miss internet where you can play with service. I picked the shades that work with most covers and typography and design theme settings.

Little note on refreshing

⟡ Turn it on when you need to prove you have excellent taste in music.

⟡ A tracklist for surviving this chaos called life.

⟡ A mix for those moments when you’re the main character in a movie

⟡ Tracks that understand you better than your therapist.

⟡ A playlist for spontaneous dancing in front of the mirror and deep, thoughtful gazes out the window.

⟡ Play it so your neighbors enjoy it too.

⟡ Music for those planning to take over the world… but first, coffee.

⟡ Music for the shower, the road, and spontaneous solo dancing.

Previous

Next

˖᯽ ݁˖

Project Overview

2023–2024

Team:
1 Product Owner
1 Art Director
2 Designers + me
Fronted Developers

˖᯽ ݁˖

What I Worked On

Designing for two goals at once: driving registrations and subscriptions, while keeping the experience warm enough that users actually want to stay.

Challenge

Showcasing the product compellingly while driving sign-ups. In the authorised zone, reducing navigation depth without touching the visual system.

Problem

Website wasn't convincing visitors to sign in. Content was buried under layers of navigation, so even engaged users struggled to reach recommendations and catalog.

2023–2024

Web Redesign

Bold experiments from first concepts to full rollout, +340% registrations, 3.6× listening time, MAU up 7%